Public Communication

           Any communication by means of television (including cable and satellite), radio, newspaper, magazine, billboard, mass mailing, telephone bank or any other form of general public political advertising. Communications over the Internet are not included in the definition of public communication.

Public communications denotes communications between persons as equals. It is the receipt and exchange of messages, ideas and opinions. Means of public communications evolved over time with the development of technology and mediums of communications. Likewise, public opinions, policies and ideas evolved as society's attitudes and opinions changed. However, the exchange or transaction of ideas remains constant. People respond and react within public groups, thereby contributing to and shaping public discourse

Nature and process of public communication Public communication is an art of sharing ideas orally coupled with financial expressions and movements in a large body of audience. Man expresses ideas, facts, and feelings, either in verbal or non-verbal manner. But the combination of the languages is the most effective means of communicating one’s message.

In public communication, verbal communication is the sound representation of language .as you communicate orally, you verbalized your ideas. As students you have to say the words according to their meaning. You must shape your voice into meaningful sounds. Sound is generally the sensation that is perceived through the ear.